TERMS AND CONDITIONS

Terms and Conditions

Last updated: 29.04.2026

Agreement to Our Legal Terms

We are Archie McAlpine & Associates Ltd, doing business as AMA Ltd ('Company', 'we', 'us', or 'our'), a company registered in the United Kingdom at 702 Wright Building, 5 Marian Place, London, E2 9FU.

We operate the website https://www.archiemcalpineassociates.com (the 'Site'), as well as any other related products and services that refer or link to these legal terms (the 'Legal Terms') (collectively, the 'Services').

You can contact us by phone at 07766727089, by email at arm@archiemcalpineassociates.com, or by post at 702 Wright Building, 5 Marian Place, London, E2 9FU, United Kingdom.

These Legal Terms constitute a legally binding agreement made between you, whether personally or on behalf of an entity ('you'), and Archie McAlpine & Associates Ltd, concerning your access to and use of the Services. You agree that by accessing the Services, you have read, understood, and agreed to be bound by all of these Legal Terms. IF YOU DO NOT AGREE WITH ALL OF THESE LEGAL TERMS, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SERVICES AND YOU MUST DISCONTINUE USE IMMEDIATELY.

We will provide you with prior notice of any scheduled changes to the Services. Modified Legal Terms will become effective upon posting or upon notification to you by email. By continuing to use the Services after the effective date of any changes, you agree to be bound by the modified terms.

The Services are intended for users who are at least 18 years old. Persons under the age of 18 are not permitted to use or register for the Services.

We recommend that you print or save a copy of these Legal Terms for your records.

Table of Contents

  1. Our Services

  2. Health and Wellness Services

  3. Cancellation and Rescheduling Policy

  4. Payment Terms

  5. Intellectual Property Rights

  6. User Representations

  7. Prohibited Activities

  8. User Generated Contributions

  9. Contribution Licence

  10. Guidelines for Reviews

  11. Third-Party Websites and Content

  12. Services Management

  13. Privacy Policy

  14. Confidentiality

  15. Data Processing: B2B Corporate Clients

  16. Term and Termination

  17. Modifications and Interruptions

  18. Governing Law

  19. Dispute Resolution

  20. Corrections

  21. Disclaimer

  22. Limitations of Liability

  23. Indemnification

  24. User Data

  25. Electronic Communications, Transactions, and Signatures

  26. Miscellaneous

  27. Contact Us

1. Our Services

Archie McAlpine & Associates Ltd provides the following services:

Organisational Wellbeing Consultancy: Research, strategy design, and programme development for corporate and institutional clients. This includes employee wellbeing surveys, quantitative and qualitative data analysis, and the delivery of tailored, evidence-based wellbeing strategies.

Health Coaching: One-to-one coaching programmes for individual clients, focused on lifestyle optimisation, stress management, and personal wellbeing. Sessions may include structured assessments, goal-setting, and ongoing accountability support.

Neurofeedback and EEG Assessment: Quantitative EEG (qEEG) brainwave assessments and personalised neurofeedback training programmes, including brain PT programmes delivered the Divergence Neuro Platform. These services involve the use of an EEG headset to capture and analyse brainwave data, followed by tailored neurofeedback training sessions designed to support cognitive performance and wellbeing.

The information provided when using the Services is not intended for distribution to or use by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation. Those persons who choose to access the Services from other locations do so on their own initiative and are solely responsible for compliance with local laws.

2. Health and Wellness Services

This section applies to all individual client services, including health coaching and neurofeedback/EEG assessment programmes. Please read it carefully before commencing any such services.

2.1 Nature of Services: Not Medical Treatment

Our health coaching and neurofeedback services are provided for general wellbeing and performance optimisation purposes only. They do not constitute medical treatment, medical advice, clinical diagnosis, or the practice of medicine or any other regulated health profession.

If you have, or suspect you may have, a medical or mental health condition, you should seek advice from a qualified and registered healthcare professional (such as your GP or a relevant specialist) before commencing our services. Our services are intended to complement, and not to replace, professional medical care.

Nothing communicated to you by Archie McAlpine & Associates Ltd, whether verbally, in writing, or through any assessment or report, should be construed as medical advice or a clinical diagnosis.

2.2 Contraindications and Duty to Disclose

Certain medical conditions may be contraindications for neurofeedback services. You must inform us, prior to commencing any service, if you have or have had any of the following:

  • Epilepsy or any history of seizures or seizure disorders

  • Active or recent diagnosis of psychosis or schizophrenia

  • Significant acquired or traumatic brain injury, or an active neurological condition

  • Implanted electrical devices, including pacemakers, cochlear implants, or deep brain stimulators

  • Pregnancy

  • Any other condition which you believe may be relevant to the safety or suitability of these services

You agree to provide accurate, complete, and up-to-date information in your intake assessment and throughout the duration of your programme. If your health circumstances change materially during a programme (for example, you receive a new diagnosis or commence new medication) you agree to notify us promptly.

We reserve the right to decline to provide, or to pause, neurofeedback services where we reasonably consider it necessary for your safety or wellbeing. In such cases, we may recommend that you obtain GP clearance before proceeding.

We accept no liability for any adverse effects arising from your failure to disclose relevant health or medical information.

2.3 Informed Consent

Before commencing any health coaching or neurofeedback service, you will be asked to complete an intake assessment and to provide informed, explicit consent to the collection and processing of your personal and health data, in accordance with our Privacy Policy. No assessment or session will commence without this consent having been provided.

You acknowledge that:

  • You have been given the opportunity to ask questions about the nature and scope of the services prior to consenting

  • You understand the voluntary nature of these services

  • You may withdraw from a programme at any time, subject to the cancellation terms in Section 3

By commencing an assessment or training programme, you confirm that you have disclosed all relevant health information and are not aware of any contraindication to receiving these services.

2.4 Individual Results

Outcomes from health coaching and neurofeedback programmes vary between individuals. We make no representation, warranty, or guarantee as to any specific outcome or result. Testimonials and case studies referenced on our website reflect individual experiences and are not indicative of results that every client will achieve.

3. Cancellation and Rescheduling Policy

This section applies to all individual client sessions and programme packages.

3.1 Cancellation by You

A minimum of 48 hours' notice is required to cancel or reschedule a session. Cancellation or rescheduling requests must be made by email to arm@archiemcalpineassociates.com or by telephone.

  • Cancellations or rescheduling requests received with 48 hours or more notice: accommodated at no charge.

  • Cancellations or rescheduling requests received with less than 48 hours' notice: charged at the full session rate, unless exceptional circumstances apply at our discretion.

  • Non-attendance without notice: charged at the full session rate.

Where you have purchased a programme package, sessions forfeited due to late cancellation or non-attendance count as completed sessions for billing purposes.

3.2 Cancellation by Us

We reserve the right to cancel or reschedule sessions in exceptional circumstances, including practitioner illness or emergency. Where we cancel a session, we will provide as much notice as possible and will offer a rescheduled appointment at a mutually convenient time at no additional charge.

3.3 Programme Withdrawal

If you wish to withdraw from a programme package prior to completion, please notify us in writing. Refunds for unused sessions in a pre-paid package are calculated on a pro-rata basis after deducting any applicable administrative charge. Sessions already delivered will be charged at the applicable individual session rate.

4. Payment Terms

4.1 Invoicing

Unless agreed otherwise in writing, we will invoice in accordance with the payment schedule set out in the relevant proposal, statement of work, or client agreement. Where no payment schedule has been separately agreed, invoices will be issued on a milestone or monthly basis as notified to you at the outset of the engagement.

4.2 Payment Terms

Payment is due within 30 days of the invoice date, unless a different period has been agreed in writing and signed by both parties. Payment must be made by bank transfer to the account details stated on the invoice.

4.3 Late Payment

Without prejudice to any other remedy available to us, if any invoice is not paid in full by the due date:

  • We reserve the right to charge statutory interest on the outstanding amount under the Late Payment of Commercial Debts (Interest) Act 1998, at a rate of 8% per annum above the Bank of England base rate, accruing daily from the due date until the date of payment in full.

  • We reserve the right to suspend delivery of services until the outstanding balance is settled in full. We will not be liable for any delay or failure to deliver services arising from a suspension under this provision.

  • We reserve the right to recover reasonable debt recovery costs in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.

4.4 Disputed Invoices

If you dispute any invoice, you must notify us in writing within 10 business days of the invoice date, setting out the basis of the dispute in reasonable detail. Undisputed portions of any invoice remain payable on the standard terms above. We will work with you in good faith to resolve any disputed amount promptly.

4.5 Expenses

Unless agreed otherwise in writing, reasonable and properly incurred out-of-pocket expenses arising in connection with the delivery of services — including travel, accommodation, and materials — will be invoiced in addition to service fees and are payable on the same payment terms. Where expenses are likely to exceed £100 on any individual engagement, we will seek your prior approval before incurring them.

5. Intellectual Property Rights

Our Intellectual Property

We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, functionality, software, website designs, audio, video, text, photographs, and graphics in the Services (collectively, the 'Content'), as well as the trademarks, service marks, and logos contained therein (the 'Marks').

Our Content and Marks are protected by copyright and trademark laws and treaties in the United Kingdom and around the world. The Content and Marks are provided in or through the Services 'AS IS' for your personal, non-commercial use or internal business purpose only.

Your Use of Our Services

Subject to your compliance with these Legal Terms, including the Prohibited Activities section below, we grant you a non-exclusive, non-transferable, revocable licence to access the Services and to download or print a copy of any portion of the Content to which you have properly gained access, solely for your personal, non-commercial use or internal business purpose.

Except as set out in this section or elsewhere in our Legal Terms, no part of the Services and no Content or Marks may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission.

If you wish to make any use of the Services, Content, or Marks other than as set out in this section, please contact us at arm@archiemcalpineassociates.com. We reserve all rights not expressly granted to you in and to the Services, Content, and Marks. Any breach of these Intellectual Property Rights will constitute a material breach of our Legal Terms and your right to use our Services will terminate immediately.

Intellectual Property in Client Deliverables — B2B Corporate Clients

This subsection applies to corporate and institutional clients commissioning organisational wellbeing consultancy, research, or programme design services.

Client Deliverables: Upon receipt of full payment of all fees and expenses due, we assign to you all intellectual property rights in the specific reports, strategies, surveys, and written materials created exclusively for you as part of your engagement ('Deliverables'). Until full payment is received, all intellectual property rights in the Deliverables remain vested in us, and you are granted only a limited, revocable licence to use the Deliverables solely for your internal purposes.

Background IP and Methodology: We retain all intellectual property rights in our pre-existing methods, frameworks, processes, tools, templates, know-how, and data ('Background IP'), including any Background IP incorporated into the Deliverables. Where Deliverables incorporate our Background IP, we grant you a non-exclusive, royalty-free, perpetual licence to use that Background IP solely as incorporated in those Deliverables and solely for your internal business purposes. You may not extract, replicate, commercialise, or sub-licence our Background IP independently of the Deliverables in which it is embedded.

Anonymised Data and Research: We retain the right to use anonymised, aggregated, and de-identified data and insights arising from any engagement for the purposes of research, service development, and improvement of our offering, provided that no individual or organisation is identifiable from any such data.

Research and Publications: If we wish to reference, publish, or otherwise make public any findings from an engagement (whether in an academic, professional, or marketing context) we will seek your prior written consent before doing so. Such consent will not be unreasonably withheld.

Your Submissions

By directly sending us any question, comment, suggestion, idea, feedback, or other information about the Services ('Submissions'), you agree to assign to us all intellectual property rights in such Submission. You agree that we shall own this Submission and be entitled to its unrestricted use and dissemination for any lawful purpose, commercial or otherwise, without acknowledgment or compensation to you.

By sending us Submissions, you confirm that you have read and agree with our Prohibited Activities provisions; waive any and all moral rights to any such Submission to the extent permissible by law; warrant that the Submission is original to you or that you have the necessary rights to submit it; and confirm that the Submission does not constitute confidential information.

You are solely responsible for your Submissions and you expressly agree to reimburse us for any and all losses we may suffer because of your breach of these provisions, any third party's intellectual property rights, or applicable law.

6. User Representations

By using the Services, you represent and warrant that:

  1. You have the legal capacity and agree to comply with these Legal Terms

  2. You are not a minor in the jurisdiction in which you reside

  3. You will not access the Services through automated or non-human means, whether through a bot, script, or otherwise

  4. You will not use the Services for any illegal or unauthorised purpose

  5. Your use of the Services will not violate any applicable law or regulation

If you provide information that is untrue, inaccurate, not current, or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future use of the Services.

7. Prohibited Activities

You may not access or use the Services for any purpose other than that for which we make the Services available. As a user of the Services, you agree not to:

  • Systematically retrieve data or other content from the Services to create or compile a collection, compilation, database, or directory without our written permission

  • Trick, defraud, or mislead us or other users, especially in any attempt to learn sensitive account information

  • Circumvent, disable, or otherwise interfere with security-related features of the Services

  • Disparage, tarnish, or otherwise harm us and/or the Services

  • Use any information obtained from the Services to harass, abuse, or harm another person

  • Make improper use of our support services or submit false reports of abuse or misconduct

  • Use the Services in a manner inconsistent with any applicable laws or regulations

  • Engage in unauthorised framing of or linking to the Services

  • Upload or transmit viruses, Trojan horses, or other malicious material, including excessive spamming

  • Engage in any automated use of the system, including scripts, data mining, or scraping tools

  • Delete copyright or other proprietary rights notices from any Content

  • Attempt to impersonate another user or person

  • Interfere with, disrupt, or create an undue burden on the Services or the networks or services connected to the Services

  • Harass, annoy, intimidate, or threaten any of our employees or agents

  • Attempt to bypass any measures designed to prevent or restrict access to the Services

  • Copy or adapt the Services' software, including but not limited to HTML, JavaScript, or other code

  • Use the Services as part of any effort to compete with us or otherwise use the Services for any revenue-generating endeavour without our prior written permission

8. User Generated Contributions

The Services do not currently offer users the ability to submit or post content publicly. Should we provide any such functionality in the future, any Contributions you make will be subject to these Legal Terms and our Privacy Policy. You represent and warrant that any Contributions will not infringe third-party rights; will not be false, inaccurate, or misleading; will not be obscene, defamatory, or unlawful; and will comply with all applicable laws and regulations.

Any use of the Services in violation of the foregoing violates these Legal Terms and may result in termination or suspension of your rights to use the Services.

9. Contribution Licence

By submitting suggestions or other feedback regarding the Services, you agree that we can use and share such feedback for any purpose without compensation to you.

We do not assert any ownership over your Contributions. You retain full ownership of all of your Contributions and any intellectual property rights associated with them. We are not liable for any statements or representations in your Contributions.

10. Guidelines for Reviews

Where we provide areas on the Services for reviews or ratings, you must comply with the following criteria: you should have first-hand experience with the person or entity being reviewed; your reviews must not contain offensive, abusive, racist, or hateful language; your reviews must not contain discriminatory references; your reviews must not reference illegal activity; you must not make false or misleading statements; and you must not organise campaigns to post reviews, whether positive or negative.

We may accept, reject, or remove reviews at our sole discretion and assume no liability for any review or for any claims arising from reviews.

11. Third-Party Websites and Content

The Services may contain links to third-party websites or content. We are not responsible for any Third-Party Websites accessed through the Services, including their content, accuracy, or privacy practices. Inclusion of or linking to Third-Party Websites does not imply approval or endorsement. If you access Third-Party Websites, you do so at your own risk and these Legal Terms no longer govern.

12. Services Management

We reserve the right, but not the obligation, to: monitor the Services for violations of these Legal Terms; take appropriate legal action against anyone who, in our sole discretion, violates the law or these Legal Terms; and otherwise manage the Services in a manner designed to protect our rights and property and to facilitate the proper functioning of the Services.

13. Privacy Policy

We care about data privacy and security. Please review our Privacy Policy at https://www.archiemcalpineassociates.com/privacy-policy. By using the Services, you agree to be bound by our Privacy Policy, which is incorporated into these Legal Terms. The Services are hosted in the United Kingdom.

14. Confidentiality

This section applies to all engagements, and in particular to corporate and institutional client relationships.

Definition

'Confidential Information' means any information disclosed by one party (the 'Disclosing Party') to the other (the 'Receiving Party') in connection with the Services (whether disclosed orally, in writing, electronically, or by any other means) that is designated as confidential at the time of disclosure, or that a reasonable person in the Receiving Party's position would understand to be confidential given the nature of the information and the circumstances of its disclosure.

Confidential Information includes, but is not limited to: employee personal data, workforce demographics and wellbeing data, business strategies, internal research findings and outputs, financial information, client and supplier relationships, methodologies, programme content, and the terms of any engagement between the parties.

Obligations

The Receiving Party agrees to:

  • hold the Disclosing Party's Confidential Information in strict confidence;

  • use the Confidential Information solely for the purpose of performing or receiving the Services;

  • not disclose, share, or make available the Confidential Information to any third party without the prior written consent of the Disclosing Party, except as expressly permitted in these Legal Terms; and

  • apply at least the same degree of care to protect the Confidential Information as it applies to its own confidential information of similar sensitivity, and in any event no less than reasonable care.

Exceptions

The obligations in this section do not apply to information that:

  • is or becomes publicly available through no act or omission of the Receiving Party in breach of these Legal Terms;

  • was rightfully in the Receiving Party's possession before its disclosure by the Disclosing Party, free of any restriction on disclosure;

  • is independently developed by the Receiving Party without reference to or use of the Disclosing Party's Confidential Information; or

  • is required to be disclosed by law, regulation, or a binding order of a court or regulatory authority, provided that the Receiving Party gives the Disclosing Party prompt written notice of that requirement (where legally permissible) and co-operates reasonably with any effort to limit the scope of required disclosure.

Permitted Disclosures

We may disclose your Confidential Information to our employees, contractors, and professional advisers who need to access it for the purpose of delivering the Services, provided that they are subject to confidentiality obligations no less protective than those in this section, and that we remain responsible for their compliance.

Survival

The obligations of confidentiality set out in this section survive the termination or expiry of any engagement between the parties for a period of five (5) years from the date of termination or expiry.

15. Data Processing: B2B Corporate Clients

This section applies where we process personal data on behalf of a corporate or institutional client in connection with the delivery of organisational wellbeing consultancy services.

Roles

Where we collect, analyse, or otherwise process personal data belonging to your employees, workers, or other individuals on your behalf (for example, through employee wellbeing surveys, focus groups, or organisational data analysis) you are the data controller and we are the data processor in respect of that personal data, within the meaning of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Processing Agreement

Article 28 of the UK GDPR requires that data processing activities of this kind be governed by a written Data Processing Agreement (DPA). By engaging us for any service that involves us processing personal data on your behalf, you agree that a DPA is required and you commit to entering into one. We will provide a DPA for your review and execution prior to the commencement of any data processing activities. No data processing on your behalf will begin until a DPA is in place.

The DPA will set out, at a minimum:

  • the subject matter, duration, nature, and purpose of the processing;

  • the type of personal data and categories of data subjects involved;

  • our obligations and rights as data processor; and

  • your obligations and rights as data controller.

Our Obligations as Data Processor

As data processor, we commit to:

  • processing personal data only on your documented lawful instructions, and notifying you promptly if we believe any instruction infringes applicable data protection law;

  • ensuring that all personnel authorised to process the personal data are subject to appropriate and binding confidentiality obligations;

  • implementing appropriate technical and organisational measures to protect the personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage;

  • not engaging any sub-processor to carry out processing activities on your behalf without your prior specific or general written consent, and ensuring that any sub-processor is bound by equivalent data protection obligations;

  • assisting you, insofar as reasonably practicable, in meeting your obligations to respond to data subject rights requests under the UK GDPR;

  • notifying you without undue delay upon becoming aware of a personal data breach involving the personal data we process on your behalf;

  • at your election, deleting or returning all personal data to you upon termination of the engagement, and deleting any existing copies unless retention is required by law; and

  • making available to you all information reasonably necessary to demonstrate our compliance with our obligations under this section and the UK GDPR, and cooperating with any audit or inspection you reasonably request.

Your Obligations as Data Controller

As data controller, you are responsible for:

  • ensuring that you have a lawful basis under UK GDPR for collecting, holding, and sharing employee or participant personal data with us for the purposes of the engagement;

  • providing appropriate and compliant privacy notices to data subjects before or at the point their data is collected; and

  • ensuring that any instructions you give us in relation to the processing of personal data are compliant with applicable data protection law.

We accept no liability for any data protection breach or regulatory action arising from your failure to meet your obligations as data controller.

16. Term and Termination

These Legal Terms shall remain in full force and effect while you use the Services. We reserve the right to deny access to and use of the Services to any person for any reason, including breach of any representation, warranty, or covenant in these Legal Terms or any applicable law or regulation. We may terminate your use of the Services at any time without notice.

If we terminate or suspend your access for any reason, you are prohibited from registering or creating a new account under your name, a fake or borrowed name, or the name of any third party.

17. Modifications and Interruptions

We reserve the right to change, modify, or remove the contents of the Services at any time at our sole discretion without notice. We cannot guarantee the Services will be available at all times. We shall have no liability for any loss, damage, or inconvenience caused by your inability to access or use the Services during any downtime or discontinuance.

18. Governing Law

These Legal Terms are governed by and interpreted in accordance with the laws of England and Wales. You agree to submit to the non-exclusive jurisdiction of the courts of England and Wales, which means that you may make a claim to defend your consumer protection rights in the courts of England and Wales.

19. Dispute Resolution

Informal Negotiations

To expedite resolution and control the cost of any dispute, controversy, or claim related to these Legal Terms (each a 'Dispute'), the Parties agree to first attempt to negotiate any Dispute informally for at least thirty (30) days before initiating formal proceedings. Such informal negotiations commence upon written notice from one Party to the other.

Formal Dispute Resolution

If informal negotiations fail to resolve the Dispute, the Parties may refer the matter to arbitration or to the courts of England and Wales. Any arbitration shall be conducted in the English language, with the seat of arbitration in London, and governed by the laws of England and Wales.

Restrictions

Any dispute resolution proceedings shall be conducted between the Parties individually. No arbitration shall be joined with any other proceeding, and there is no right or authority for any Dispute to be arbitrated on a class-action basis.

Exceptions

The following Disputes are not subject to informal negotiations and arbitration above: disputes seeking to enforce or protect intellectual property rights; disputes involving theft, piracy, or unauthorised use; and claims for injunctive relief. Such Disputes shall be decided by a court of competent jurisdiction within the courts of England and Wales.

20. Corrections

There may be information on the Services that contains typographical errors, inaccuracies, or omissions, including descriptions, pricing, and availability. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update information at any time without prior notice.

21. Disclaimer

THE SERVICES ARE PROVIDED ON AN AS-IS AND AS-AVAILABLE BASIS. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THE SERVICES AND YOUR USE THEREOF, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

OUR HEALTH COACHING AND NEUROFEEDBACK SERVICES ARE WELLNESS SERVICES AND NOT MEDICAL TREATMENT. WE DO NOT WARRANT, REPRESENT, OR GUARANTEE ANY PARTICULAR OUTCOME OR RESULT FROM PARTICIPATION IN ANY HEALTH COACHING OR NEUROFEEDBACK PROGRAMME.

22. Limitations of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL WE OR OUR DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF THE SERVICES.

OUR AGGREGATE LIABILITY TO YOU FOR ANY CAUSE WHATSOEVER, REGARDLESS OF THE FORM OF THE ACTION, WILL AT ALL TIMES BE LIMITED TO THE LESSER OF: (A) THE TOTAL AMOUNT PAID BY YOU TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM; OR (B) ONE THOUSAND POUNDS (£1,000).

NOTHING IN THESE LEGAL TERMS SHALL LIMIT OR EXCLUDE OUR LIABILITY FOR: (A) DEATH OR PERSONAL INJURY CAUSED BY OUR NEGLIGENCE; (B) FRAUD OR FRAUDULENT MISREPRESENTATION; OR (C) ANY OTHER LIABILITY THAT CANNOT BE LIMITED OR EXCLUDED UNDER APPLICABLE LAW.

23. Indemnification

You agree to defend, indemnify, and hold us harmless, including our subsidiaries, affiliates, officers, agents, partners, and employees, from and against any loss, damage, liability, claim, or demand, including reasonable legal fees and expenses, arising out of: (1) your use of the Services; (2) breach of these Legal Terms; (3) any breach of your representations and warranties; (4) your violation of a third party's rights, including intellectual property rights; or (5) any overt harmful act toward any other user of the Services.

We reserve the right, at your expense, to assume the exclusive defence and control of any matter for which you are required to indemnify us, and you agree to cooperate with our defence of such claims.

24. User Data

We will maintain certain data that you transmit to the Services for the purpose of managing the performance of the Services. You are solely responsible for all data that you transmit or that relates to any activity you have undertaken using the Services. We accept no liability for any loss or corruption of such data beyond what is required under applicable data protection law.

25. Electronic Communications, Transactions, and Signatures

Visiting the Services, sending us emails, and completing online forms constitute electronic communications. You consent to receive electronic communications and you agree that all agreements, notices, disclosures, and other communications provided to you electronically satisfy any legal requirement that such communication be in writing.

26. Miscellaneous

These Legal Terms and any policies or operating rules posted by us on the Services constitute the entire agreement and understanding between you and us. Our failure to exercise or enforce any right or provision of these Legal Terms shall not operate as a waiver of such right or provision. We may assign any or all of our rights and obligations to others at any time. If any provision or part of a provision of these Legal Terms is determined to be unlawful, void, or unenforceable, that provision is deemed severable from these Legal Terms and does not affect the validity and enforceability of any remaining provisions. There is no joint venture, partnership, employment, or agency relationship created between you and us as a result of these Legal Terms.

27. Contact Us

Archie McAlpine & Associates Ltd 702 Wright Building, 5 Marian Place, London, E2 9FU, United Kingdom

Phone: 07766727089 Email: arm@archiemcalpineassociates.com

Last updated: 29.04.2026